When I studied at James Madison University I created these ads to accompany a larger mock campaign for Converse. The main message my group and I chose was that Converse shoes could be worn for every occasion. We later focused the target audience even further on those who listen to music while wearing Converse.
Having made that distinction, we chose SoundCloud as the social media app we wanted to focus on. These graphics would accompany an audio with sound related to each concept.
